XP rollercoaster hits the Wired bandwagon?

It's nice to see Wired magazine giving XP some positive press. I just wonder whether this sort of breathless exposure will hasten the change from "wired" to "tired". XP is not a silver bullet: it does not work for everyone or on every project. (As Geoff also points out in his blog entry about this article). In particular, one of XP's weak spots is that it's hard to do it right (and that's why you need a coach to help you keep on track!) Over time the number of failures stemming from the well-meaning misapplication of XP will increase. It seems inevitable that XP will eventually be written off as just another fad. So where does that leave those who find that it really works for them?